Maestro Group is a leading sales acceleration firm that specializes in assisting companies in optimizing their go-to-market strategy.
As their expert Senior Consultant in Art and Communication, Sandra’s specialty is helping fine-tune written collateral—elevating metaphors and eliminating redundancy—to bring language to life and motivate sales. She’s a quick study and is comfortable across the vocabularies of science, medicine, technology, retail, and other industries. A natural teacher as well as editor, she delights in explaining strategies so that people can become better writers.
During her period on Maestro’s Core Team (August 2022 through March 2024), one of Sandra’s chief contributions was to the Maestro Mastery Blog, which shares new material every Wednesday about the intersection between sales and a variety of subjects. Consider subscribing! Check out some sample blogs below (clicking on the title will open the post up in a separate window):
The Art of Sales: Embracing the Hustle
The Art of Sales: Sharpening Visual Perception
The Art of Sales: Taking Your Time
The Art of Sales: Activating the Audience
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The Poetry of Sales: How to Listen
The Poetry of Sales: An Exquisite Exercise
The Poetry of Sales: Jingles That Rock
The Poetry of Sales: The Phoenix Sestina
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Confessions of a Recovering Over-talker
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The Superpower Known as F-B-V
Great sales professionals understand the features, benefits, and values (F-B-V) of what they’re selling. But these categories blur when what you’re promoting is your team’s expertise. Learn how to identify and map F-B-V when what you sell is a service.
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The Metaphors of Sales: How Language Transforms
The Metaphors of Sales: Going to Battle
The Metaphors of Sales: A Family Affair
The Metaphors of Sales: By Natural Design
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Why You Can’t Trust Your Thesaurus
When you’re in dialogue with co-workers about a project, you may need to adjust the dial on your communication style between “managing,” “coaching,” and “mentoring.” Here’s the difference between these styles—and why each should get their turn.
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Using Rejection to Cultivate Sales Resilience
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Sales for Non-Salespeople: What the Everyday Teaches Us
Sales for Non-Salespeople: The Well-Fed Customer
Sales for Non-Salespeople: The Consulting Quandary
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A Picture Is Worth a Thousand Words
This is the first installment in a two-part series on using emojis in your organizational culture and sales process.
A Tale of Two Emojis
This is the second installment in a two-part series on using emojis in your organizational culture and sales.
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A Funny Thing Happened on the Way to the Louvre
A book review of Amy E. Herman’s Fixed.: How to Perfect the Fine Art of Problem Solving.
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Lions and Dolphins and Bears! Oh My!
Everyone’s got a circadian rhythm, but types vary and change over time. Understanding how your body works helps you make the most of your day.
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Undeletable
In these days of flooded inboxes, most messages sink like stones. How can you teach yours to swim? We offer tips to help you write emails that are concise, effective, and engaging.
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“How Can I Help?”
This second entry in a two-part series on feedback shares best practices for offering critical and constructive suggestions.
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Maestro Spotlight on Will Fuentes: Ability Is Just the Beginning
A conversation with Will Fuentes, Maestro Group’s founder, on getting off life’s roller coaster—and getting on track for the financial future you want.
Maestro Spotlight on Michael Valade: No Job Too Big or Too Small
A conversation with Michael Valade, Maestro Group’s Senior Vice President of Consulting and Operations, on taking chances and valuing every to-do.
Maestro Spotlight on Andrés Peters: Learning as a Passion and Purpose
A conversation with Andrés Peters, Maestro Group’s Chief Learning Officer, on the importance of approaching discovery and learning as a lifelong pursuit.
Maestro Spotlight on Doreen Marchetti: Agenting Powerful Partnerships
A conversation with Doreen Marchetti, Maestro Group’s Senior Consultant on Partner and Channel Strategy, on forging professional alliances.
Maestro Spotlight on Rachel Golden Smith: Everything Is Connected
A conversation with Rachel Golden Smith, Maestro Group’s Head of Content and Messaging, on the art of interpretation, the science of syntax, and spring peepers.
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…Learn more about Maestro Group at www.MaestroGroup.co